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Serve for Success: The Key To Customer Satisfaction

There is a new wave of entrepreneurship and a million services on how to build your brand. The look of your business is so important but so is how it makes your customers feel. Let's take a few minutes to focus solely on our business's customer service strategy.


One of the definitions of serve is “be of use in achieving or satisfying.” One thing that I’ve learned is that people rarely buy a “product”. They are looking to purchase a “service.” Take the time to research your customer base. Spend time reviewing your policies and ensure they are customer-focused. Remember, you have not business without a consumer. Here are a few questions to ask when developing a service strategy.

  • What purpose do your products serve to your customer?

  • What value does your business bring to your customers and your community?

I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.- Maya Angelou

The purpose your product serves is nothing without the customer service attached. Customer service should match the quality and consistency of your business. Honestly, it should shine brighter than the product. You can be the best at whatever it is you do but if your service isn’t up to par, neither are you. I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.- Maya Angelou. This is absolutely true in business. Consider your customer's feelings in every interaction. You can stand by your company's policies and still remain tactful in your approach.

  • What are 3 things you do currently to stand out in servicing your customer?

  • What are 3 things you can do to improve?


One of my favorite things is serving at church. It gives me the opportunity to meet people, help them find their way, or assist with something they need. There is no monetary compensation but the reward is enormous. When serving from the heart, you tap into the human connection side of service. Learning little lessons about your customers, building a genuine relationship and how you can improve is the core of customer service.

  • What is one thing you do to serve others and how does it impact your business?

Spend some time to define your customer service strategy. Put yourself in the seat of your customer. Consider how you'd want to feel after an interaction with your company. Your logo and brand scheme will certainly stand out in a crowd but your service will be what people remember.


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